Marknadschef - Lediga jobb

Job Description

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

We have the goal of becoming a world-class consumer marketing company and delivering outstanding consumer experiences linked to product innovation.

We are looking for a “Head of Content Design, Electrolux Creative Studio” for Region EMEA to lead a step-change in how our Electrolux and AEG brands connect with consumers—through integrated media, content, and communication that drive both desirability and business performance.

Job Summary:

As Head of Content Design at Electrolux Creative Studio, you will drive a fundamental transformation of the Marketing function, elevating it into a best‑in‑class engine for creative excellence, content, and activation.

You will own the creative and communication agenda end‑to‑end, synchronizing media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and better initiatives with clear business impact across the full consumer journey.

This role demands a strong strategic point of view, the ability to influence at the highest levels, and the credibility to elevate Marketing Creativity within enterprise‑level decision‑making. In the position, you work to strengthen owned and earned media storytelling—building long-term brand equity across CRM, social communities, and flagship platforms like Electrolux.com. You own the creative and communication strategy end-to-end, from ideation to execution—ensuring every piece of content reflects our brand’s essence and drives measurable results. Furthermore, you will lead a team of 70+ members across locations in EMEA, fostering a high-performing, collaborative culture that champions creative excellence and continuous learning.

Key Responsibilities:

• Lead the transformation of Marketing Content Design across EMEA, building a best‑in‑class creative, content, and activation powerhouse.
• Own the creative and communication agenda end‑to‑end, ensuring strategic coherence across the full consumer journey.
• Synchronize media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and higher‑impact initiatives.
• Define and drive an enterprise‑level creative and content strategy with clear, measurable business impact.
• Act as a strategic partner and influencer at senior leadership level, positioning Marketing as a driver of enterprise decision‑making.
• Strengthen owned and earned media storytelling to build long‑term brand equity across CRM, social communities and flagship platforms such as Electrolux.com.
• Own creative and communication strategy from ideation through execution, ensuring all content reflects brand essence and delivers measurable results.
• Champion best‑in‑class content excellence, innovation and activation across channels and markets.
• Lead and develop a distributed team of 70+ employees across EMEA, fostering a high‑performing, collaborative culture rooted in creative excellence and continuous learning.
• This role reports to the VP Marketing & Sustainability EMEA and is a member of the EMEA Marketing Leadership Team.

Qualifications:

• Senior leadership experience in leading international senior marketing teams, including In-House Content Design Creative Studio, communications and creative organizations, preferably within complex, matrixed and international environments in FMCG.
• Proven track record of leading large‑scale transformation and high‑performing, multi‑disciplinary teams through ambiguity.
• Strong background in best‑in‑class marketing strategy, integrated communications and end‑to‑end content ecosystems across owned, earned and paid channels.
• Demonstrated ability to influence at executive level and navigate complex internal, external and enterprise‑wide stakeholder landscapes.
• Senior‑level experience managing and evolving strategic agency ecosystems to deliver consistent creative excellence and impact.
• 
  

At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.

Find out more: https://www.linkedin.com/company/electrolux/life/sweden

Job Description

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

We have the goal of becoming a world-class consumer marketing company and delivering outstanding consumer experiences linked to product innovation.

We are looking for a “Head of Content Design, Electrolux Creative Studio” for Region EMEA to lead a step-change in how our Electrolux and AEG brands connect with consumers—through integrated media, content, and communication that drive both desirability and business performance.

Job Summary:

As Head of Content Design at Electrolux Creative Studio, you will drive a fundamental transformation of the Marketing function, elevating it into a best‑in‑class engine for creative excellence, content, and activation.

You will own the creative and communication agenda end‑to‑end, synchronizing media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and better initiatives with clear business impact across the full consumer journey.

This role demands a strong strategic point of view, the ability to influence at the highest levels, and the credibility to elevate Marketing Creativity within enterprise‑level decision‑making. In the position, you work to strengthen owned and earned media storytelling—building long-term brand equity across CRM, social communities, and flagship platforms like Electrolux.com. You own the creative and communication strategy end-to-end, from ideation to execution—ensuring every piece of content reflects our brand’s essence and drives measurable results. Furthermore, you will lead a team of 70+ members across locations in EMEA, fostering a high-performing, collaborative culture that champions creative excellence and continuous learning.

Key Responsibilities:

• Lead the transformation of Marketing Content Design across EMEA, building a best‑in‑class creative, content, and activation powerhouse.
• Own the creative and communication agenda end‑to‑end, ensuring strategic coherence across the full consumer journey.
• Synchronize media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and higher‑impact initiatives.
• Define and drive an enterprise‑level creative and content strategy with clear, measurable business impact.
• Act as a strategic partner and influencer at senior leadership level, positioning Marketing as a driver of enterprise decision‑making.
• Strengthen owned and earned media storytelling to build long‑term brand equity across CRM, social communities and flagship platforms such as Electrolux.com.
• Own creative and communication strategy from ideation through execution, ensuring all content reflects brand essence and delivers measurable results.
• Champion best‑in‑class content excellence, innovation and activation across channels and markets.
• Lead and develop a distributed team of 70+ employees across EMEA, fostering a high‑performing, collaborative culture rooted in creative excellence and continuous learning.
• This role reports to the VP Marketing & Sustainability EMEA and is a member of the EMEA Marketing Leadership Team.

Qualifications:

• Senior leadership experience in leading international senior marketing teams, including In-House Content Design Creative Studio, communications and creative organizations, preferably within complex, matrixed and international environments in FMCG.
• Proven track record of leading large‑scale transformation and high‑performing, multi‑disciplinary teams through ambiguity.
• Strong background in best‑in‑class marketing strategy, integrated communications and end‑to‑end content ecosystems across owned, earned and paid channels.
• Demonstrated ability to influence at executive level and navigate complex internal, external and enterprise‑wide stakeholder landscapes.
• Senior‑level experience managing and evolving strategic agency ecosystems to deliver consistent creative excellence and impact.
• 
  

At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.

Find out more: https://www.linkedin.com/company/electrolux/life/sweden

Job Description

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

We have the goal of becoming a world-class consumer marketing company and delivering outstanding consumer experiences linked to product innovation.

We are looking for a “Head of Content Design, Electrolux Creative Studio” for Region EMEA to lead a step-change in how our Electrolux and AEG brands connect with consumers—through integrated media, content, and communication that drive both desirability and business performance.

Job Summary:

As Head of Content Design at Electrolux Creative Studio, you will drive a fundamental transformation of the Marketing function, elevating it into a best‑in‑class engine for creative excellence, content, and activation.

You will own the creative and communication agenda end‑to‑end, synchronizing media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and better initiatives with clear business impact across the full consumer journey.

This role demands a strong strategic point of view, the ability to influence at the highest levels, and the credibility to elevate Marketing Creativity within enterprise‑level decision‑making. In the position, you work to strengthen owned and earned media storytelling—building long-term brand equity across CRM, social communities, and flagship platforms like Electrolux.com. You own the creative and communication strategy end-to-end, from ideation to execution—ensuring every piece of content reflects our brand’s essence and drives measurable results. Furthermore, you will lead a team of 70+ members across locations in EMEA, fostering a high-performing, collaborative culture that champions creative excellence and continuous learning.

Key Responsibilities:

• Lead the transformation of Marketing Content Design across EMEA, building a best‑in‑class creative, content, and activation powerhouse.
• Own the creative and communication agenda end‑to‑end, ensuring strategic coherence across the full consumer journey.
• Synchronize media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and higher‑impact initiatives.
• Define and drive an enterprise‑level creative and content strategy with clear, measurable business impact.
• Act as a strategic partner and influencer at senior leadership level, positioning Marketing as a driver of enterprise decision‑making.
• Strengthen owned and earned media storytelling to build long‑term brand equity across CRM, social communities and flagship platforms such as Electrolux.com.
• Own creative and communication strategy from ideation through execution, ensuring all content reflects brand essence and delivers measurable results.
• Champion best‑in‑class content excellence, innovation and activation across channels and markets.
• Lead and develop a distributed team of 70+ employees across EMEA, fostering a high‑performing, collaborative culture rooted in creative excellence and continuous learning.
• This role reports to the VP Marketing & Sustainability EMEA and is a member of the EMEA Marketing Leadership Team.

Qualifications:

• Senior leadership experience in leading international senior marketing teams, including In-House Content Design Creative Studio, communications and creative organizations, preferably within complex, matrixed and international environments in FMCG.
• Proven track record of leading large‑scale transformation and high‑performing, multi‑disciplinary teams through ambiguity.
• Strong background in best‑in‑class marketing strategy, integrated communications and end‑to‑end content ecosystems across owned, earned and paid channels.
• Demonstrated ability to influence at executive level and navigate complex internal, external and enterprise‑wide stakeholder landscapes.
• Senior‑level experience managing and evolving strategic agency ecosystems to deliver consistent creative excellence and impact.
• 
  

At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.

Find out more: https://www.linkedin.com/company/electrolux/life/sweden

Job Description

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

We have the goal of becoming a world-class consumer marketing company and delivering outstanding consumer experiences linked to product innovation.

We are looking for a “Head of Content Design, Electrolux Creative Studio” for Region EMEA to lead a step-change in how our Electrolux and AEG brands connect with consumers—through integrated media, content, and communication that drive both desirability and business performance.

Job Summary:

As Head of Content Design at Electrolux Creative Studio, you will drive a fundamental transformation of the Marketing function, elevating it into a best‑in‑class engine for creative excellence, content, and activation.

You will own the creative and communication agenda end‑to‑end, synchronizing media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and better initiatives with clear business impact across the full consumer journey.

This role demands a strong strategic point of view, the ability to influence at the highest levels, and the credibility to elevate Marketing Creativity within enterprise‑level decision‑making. In the position, you work to strengthen owned and earned media storytelling—building long-term brand equity across CRM, social communities, and flagship platforms like Electrolux.com. You own the creative and communication strategy end-to-end, from ideation to execution—ensuring every piece of content reflects our brand’s essence and drives measurable results. Furthermore, you will lead a team of 70+ members across locations in EMEA, fostering a high-performing, collaborative culture that champions creative excellence and continuous learning.

Key Responsibilities:

• Lead the transformation of Marketing Content Design across EMEA, building a best‑in‑class creative, content, and activation powerhouse.
• Own the creative and communication agenda end‑to‑end, ensuring strategic coherence across the full consumer journey.
• Synchronize media planning, content production, cultural foresight and AI‑enabled workflows to deliver fewer, bigger and higher‑impact initiatives.
• Define and drive an enterprise‑level creative and content strategy with clear, measurable business impact.
• Act as a strategic partner and influencer at senior leadership level, positioning Marketing as a driver of enterprise decision‑making.
• Strengthen owned and earned media storytelling to build long‑term brand equity across CRM, social communities and flagship platforms such as Electrolux.com.
• Own creative and communication strategy from ideation through execution, ensuring all content reflects brand essence and delivers measurable results.
• Champion best‑in‑class content excellence, innovation and activation across channels and markets.
• Lead and develop a distributed team of 70+ employees across EMEA, fostering a high‑performing, collaborative culture rooted in creative excellence and continuous learning.
• This role reports to the VP Marketing & Sustainability EMEA and is a member of the EMEA Marketing Leadership Team.

Qualifications:

• Senior leadership experience in leading international senior marketing teams, including In-House Content Design Creative Studio, communications and creative organizations, preferably within complex, matrixed and international environments in FMCG.
• Proven track record of leading large‑scale transformation and high‑performing, multi‑disciplinary teams through ambiguity.
• Strong background in best‑in‑class marketing strategy, integrated communications and end‑to‑end content ecosystems across owned, earned and paid channels.
• Demonstrated ability to influence at executive level and navigate complex internal, external and enterprise‑wide stakeholder landscapes.
• Senior‑level experience managing and evolving strategic agency ecosystems to deliver consistent creative excellence and impact.
• 
  

At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.

Find out more: https://www.linkedin.com/company/electrolux/life/sweden

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö

Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands.

As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention.
• Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners.
• Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working.
• Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
• Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
• Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence.
• Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 5+ years of experience from a similar role, preferably from the FMCG industry
• Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels.
• Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
• Proven team management experience and cross-functional leadership
• Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
• Experience briefing, managing and challenging creative, media and execution agencies
• Full professional proficiency in English; Swedish is an advantage
• Go-to attitude that thrives in a cross-matrix organization.

What we offer you?

• We offer a market leading annual performance bonus
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö

Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands.

As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention.
• Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners.
• Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working.
• Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
• Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
• Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence.
• Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 5+ years of experience from a similar role, preferably from the FMCG industry
• Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels.
• Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
• Proven team management experience and cross-functional leadership
• Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
• Experience briefing, managing and challenging creative, media and execution agencies
• Full professional proficiency in English; Swedish is an advantage
• Go-to attitude that thrives in a cross-matrix organization.

What we offer you?

• We offer a market leading annual performance bonus
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö

Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands.

As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention.
• Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners.
• Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working.
• Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
• Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
• Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence.
• Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 5+ years of experience from a similar role, preferably from the FMCG industry
• Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels.
• Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
• Proven team management experience and cross-functional leadership
• Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
• Experience briefing, managing and challenging creative, media and execution agencies
• Full professional proficiency in English; Swedish is an advantage
• Go-to attitude that thrives in a cross-matrix organization.

What we offer you?

• We offer a market leading annual performance bonus
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö

Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands.

As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention.
• Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners.
• Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working.
• Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
• Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
• Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence.
• Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 5+ years of experience from a similar role, preferably from the FMCG industry
• Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels.
• Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
• Proven team management experience and cross-functional leadership
• Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
• Experience briefing, managing and challenging creative, media and execution agencies
• Full professional proficiency in English; Swedish is an advantage
• Go-to attitude that thrives in a cross-matrix organization.

What we offer you?

• We offer a market leading annual performance bonus
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö

Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands.

As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention.
• Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners.
• Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working.
• Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
• Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
• Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence.
• Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 5+ years of experience from a similar role, preferably from the FMCG industry
• Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels.
• Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
• Proven team management experience and cross-functional leadership
• Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
• Experience briefing, managing and challenging creative, media and execution agencies
• Full professional proficiency in English; Swedish is an advantage
• Go-to attitude that thrives in a cross-matrix organization.

What we offer you?

• We offer a market leading annual performance bonus
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö

Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands.

As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention.
• Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners.
• Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working.
• Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
• Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
• Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence.
• Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 5+ years of experience from a similar role, preferably from the FMCG industry
• Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels.
• Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
• Proven team management experience and cross-functional leadership
• Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
• Experience briefing, managing and challenging creative, media and execution agencies
• Full professional proficiency in English; Swedish is an advantage
• Go-to attitude that thrives in a cross-matrix organization.

What we offer you?

• We offer a market leading annual performance bonus
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.