Lediga jobb som PR-agent hos Toteme AB

• Content Lead

  Arbetsgivare / Ort:Toteme AB / Stockholm

  Omfattning / Varaktighet:Tillsvidareanställning (inkl. eventuell provanställning) / Tills vidare

  Lönetyp: Fast månads- vecko- eller timlön

  Ansök senast 31 juli (18 dagar kvar)

  Publicerad: 2026-07-08

  Källa: Arbetsförmedlingen

  Ansök här

  Om jobbet

  TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

  TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.

  THE ROLE

  TOTEME is looking for a Content Lead to join our team in Stockholm full time. In this role you will lead the development and execution of seasonal content across TOTEME channels. Working closely with Art Directors and creative teams, you will translate collection and brand messages into compelling visual narratives that strengthen the brand experience and resonate with our global audience.

  
  

  You will play a key role in shaping how campaigns and seasonal stories come to life across digital touchpoints, ensuring a cohesive and elevated presentation across owned channels. You will report to the Chief Marketing Officer to begin and work directly with Brand & Marketing teams.

  RESPONSIBILITIES

  • Translate collection and brand direction into clear content narratives and storytelling frameworks
  • Develop and present seasonal content plans, publishing calendars, and campaign priorities
  • Lead and execute seasonal content frameworks across all owned channels, including homepage, social media, newsletters, and brand activations
  • Drive visual storytelling in close collaboration with Art Direction, Editorial, Graphic Design, and Social teams
  • Collaborate cross-functionally with Collection, E-commerce on launches and campaigns
  • Select and shape campaign assets to ensure brand elevation and consistency across all customer touchpoints
  • Support and guide visual execution across social media and digital channels
  • Ensure content alignment with brand positioning, creative direction, and commercial priorities
  • Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

  
  

  YOUR PROFILE

  • Experience from a similar role within fashion, luxury, or brand-led environments
  • Relevant creative background with strong portfolio demonstrating visual storytelling and campaign execution across channels
  • Proven experience developing and executing seasonal campaigns and content plans across digital channels
  • Experience working with touchpoints to e-commerce, newsletters, organic social media, and other owned channels
  • Experience presenting creative concepts and content strategies
  • Understanding of brand positioning, customer journeys, and digital performance through previous campaign or content work

  
  

  ABOUT YOU

  • A strong creative eye and visual sensibility with a strong sense of brand and instinct for elevated storytelling
  • Strategic and able to think holistically across channels and customer touchpoints
  • Proactive and driven, with the ability to lead initiatives forward
  • Collaborative in cross-functional environments
  • Strong execution skills, highly organized and comfortable navigating a fast-paced environment
  • A love for the fashion and creative industries

  
  

  This is a full-time position based at TOTEME's Stockholm head office starting upon agreement.

  TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.

  TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

  By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.

  Arbetslivserfarenhet

  • Marknadsförare (krav)

  Språk

  • Engelska (krav)
  • Svenska (meriterande)

  Arbetsgivare

  Toteme AB
  Engelbrektsgatan 5
  11432 Stockholm

  Webbplats: https://toteme.com/en-se/pages/senior-content-editor
  

  Ansökan

  Ansök senast 31 juli (18 dagar kvar)

  Ansök här

  Visa mer

• Content Lead

  Arbetsgivare / Ort:Toteme AB / Stockholm

  Omfattning / Varaktighet:Tillsvidareanställning (inkl. eventuell provanställning) / Tills vidare

  Lönetyp: Fast månads- vecko- eller timlön

  Ansök senast 31 juli (18 dagar kvar)

  Publicerad: 2026-07-08

  Källa: Arbetsförmedlingen

  Ansök här

  Om jobbet

  About TOTEME

  TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

  TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.

  The role

  As Content Lead, you will define and drive TOTEME's global content vision, shaping how the brand is experienced across every customer touchpoint. You will lead the content function, executing the short and long-term strategic brand vision, creative frameworks, and best practices that strengthen and elevate the customer experience worldwide.

  Working in close partnership with the Chief Marketing Officer, Art Direction, Brand, Collection, E-commerce and other cross-functional teams, you will translate business and brand ambitions into a cohesive global seasonal content strategy. You will champion excellence across all owned channels while continuously evolving TOTEME's storytelling, ensuring it remains distinctive, culturally relevant, and commercially impactful.

  Beyond leading seasonal campaigns, you will define the direction of the content discipline and foster collaboration across the organization.

  Responsibilities

  • Define and own TOTEME's global content execution across all owned channels and customer touchpoints.
  • Establish frameworks and governance for content development, ensuring consistency and excellence across the brand.
  • Partner and connect senior stakeholders across Brand, Collection, E-commerce, Retail and Communications to align content strategy with commercial priorities and business objectives.
  • Lead the development of seasonal narratives while ensuring they contribute to the broader brand and business strategy.
  • Shape how collections, campaigns, and brand initiatives are translated into compelling visual and storytelling.
  • Set best practices for content planning, execution, publishing and performance.
  • Drive innovation in content formats, customer engagement and digital storytelling, identifying new opportunities to strengthen the brand experience.
  • Provide strategic direction to cross-functional teams and external partners, ensuring high-quality execution across all channels.
  • Foster a culture of collaboration, creativity and continuous improvement.
  • Use customer insights, market trends and performance learnings to evolve the content strategy and influence future brand initiatives.

  
  

  Your profile

  • Extensive experience leading content within fashion, luxury or another brand-led environment.
  • Proven success developing long-term content plans that support both brand building and commercial growth.
  • Strong creative background with an exceptional portfolio demonstrating world-class visual storytelling across multiple channels.
  • Significant experience leading integrated campaigns across digital platforms, e-commerce, social media, CRM and other owned channels.
  • Experience influencing senior stakeholders and translating business objectives into creative direction.
  • Strong understanding of brand positioning, customer journeys and the evolving digital landscape.
  • Experience building processes, defining standards and leading cross-functional creative collaboration.
  • Previous people leadership, mentoring or functional leadership experience is highly valued.

  About you

  • An exceptional creative leader with a refined visual eye and deep understanding of luxury branding.
  • A strategic thinker who sees the bigger picture and translates vision into action.
  • An inspiring leader who empowers others through coaching, collaboration and clear direction.
  • Comfortable influencing across functions and operating as a trusted advisor to senior leadership.
  • Curious, innovative and always looking for new ways to strengthen storytelling and customer engagement.
  • Highly organized and confident navigating a fast-paced, evolving environment.
  • Passionate about fashion, culture and building enduring brand experiences.

  
  

  This is a full-time position based at TOTEME's Stockholm head office starting upon agreement.

  TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.

  TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

  By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.

  Arbetslivserfarenhet

  • Marknadsförare (krav)

  Språk

  • Engelska (krav)
  • Svenska (meriterande)

  Arbetsgivare

  Toteme AB
  Engelbrektsgatan 5
  11432 Stockholm

  Webbplats: https://toteme.teamtailor.com/jobs/7720847-content-lead
  

  Ansökan

  Ansök senast 31 juli (18 dagar kvar)

  Ansök här

  Visa mer

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